Facebook provides a really easy way to get your content into a Facebook user's Mini-Feed. Basically you use a link to Facebook's share partner page and provide as a url param a link to your content. When a Facebook user click's the link provided by you, Facebook scrapes the HTML of the page provided in the link and creates the content for a Mini-Feed line item or a message to send to another Facebook user.

The downside of this is that the user can change the title and message body, pick between 0-3 auto picked images and comment on it. This leaves a lot of room for a negative impact on your content, but even with this possibility a lot of the brands that I work with are doing it. The key to making this work is to create specialized HTML pages that have only the content you want to share.

To see this in action and share this blog, click on the Facebook Share badge.
Share on Facebook

Check out Facebook's Share Partners page for the code. And be sure to click on the "How do I make sure the Share Preview works?" link at the bottom of the page to see how to structure the HTML for your content page.